Who we are

  • PureHue was founded in 2021 as a multidisciplinary art collective, uniting visionary artists, designers, and architects with a shared commitment to exploring the intersection of creative expression, nature, and healing

    Meet our team!

  • Rooted in the principles of Nature-Based Art Therapy (NBAT), the group seeks to redefine the traditional boundaries between art, environment, and well-being.

    learn More!

  • Through immersive experiences, sustainable design, and sensory engagement, PureHue offers a unique platform where art becomes both a personal and ecological journey — fostering transformation, connection, and quiet resilience in a rapidly shifting world.

    Meet our team!

  • We believe true creativity thrives where boundaries dissolve.

    Meet our team!

Let’s Heal Ourselves & Our Planet

  • To inspire a harmonious relationship between humanity and nature through art that heals, educates, and advocates for a sustainable future. We envision a world where creativity fuels environmental consciousness, and where every artistic expression becomes a step toward ecological balance.

  • Our mission is to create art that not only captivates the eye but also ignites action for the planet. Through the use of eco-conscious materials, NBAT practice, nature-inspired themes, and minimal waste practices, we aim to:

    • Promote awareness of climate change and environmental issues.

    • Engage communities in meaningful conversations about sustainability.

    • Celebrate the beauty, fragility, and resilience of our natural world.

Meet Our Team

  • Photographer

    Leila Heidarifard

    Leila is a versatile visual professional who specializes in both the technical precision of industrial photography and the creative freedom of advertising and graphic design. With a keen eye for detail and a commitment to quality, she excels at capturing high-impact imagery in complex industrial environments. Her ability to blend technical expertise with artistic vision allows her to create compelling visuals that resonate across diverse industries and audiences.

    LinkedIn
  • Painter

    Tannaz Boreiri

    Hediyeh Boreiry, born in 1991 in Tehran, Iran, is a painter who embarked on her artistic journey in 2012, with a focus on painting. Holding a Master's degree from the University of Art in Tehran, she has participated in several group exhibitions since 2014, showcasing her evocative and thought-provoking artistry. Her works reflect intuitive experiences, employing diverse techniques to create worlds that navigate the boundary between the material and the meaningful.

    linkedin
  • Negin Royindel (Calligraphy Artist)

    Negin Royindel

    Negin , a painter and digital artist, graduated with a degree in Painting from the University of Art and Architecture of Tehran. Active in the art world since 2016, she has participated in numerous group exhibitions. Negin views art as a medium to awaken human consciousness, using it to reveal the truth beneath the surface of objects and beings. Her work aims to guide viewers toward light and elevated awareness, inviting them to explore the essence of existence beyond everyday reality.

    LinkedIn

What Is NBAT

  • Nature-Based Art Therapy (NBAT) is a holistic and experiential healing approach that integrates the restorative qualities of the natural world with the transformative power of artistic expression. By engaging with natural materials and mindful creative practices, NBAT supports emotional well-being, reduces stress, and fosters a deeper connection between individuals and the ecosystems.

  • Rooted in eco-psychology, it allows individuals to reconnect with themselves and the natural world through mindful observation. By engaging the senses in natural environments, individuals can regulate their nervous systems and restore cognitive and emotional balance. This connection fosters a deeper sense of belonging, grounding, and emotional clarity, supporting overall psychological resilience.

  • This approach recognizes nature as both a co-therapist and a source of inspiration, allowing individuals to process emotions, cultivate resilience, and reconnect with their inner selves through a sensory, reflective, and grounded artistic journey.

What scientists say about NBAT?

  • Measurable Mental & Physiological Benefits

    Stress reduction, enhanced self-esteem

    A controlled 8-week forest-based art therapy program examined stress and self-esteem in siblings of children with disabilities. Results showed reduced stress, increased self-esteem, and improved brain function.

    Study More!

  • Measurable Mental & Physiological Benefits

    Boost in happiness & life satisfaction

    A global study of 75 participants using validated scales (SWLS, PANAS) found significant increases in life satisfaction and positive affect after NBAT sessions, even in participants without direct access to nature.

    Study More!

  • Core Therapeutic Mechanisms in NBAT

    Attention Restoration Theory (ART)

    Natural settings offer "soft fascination" (e.g., birdsong, rustling leaves), allowing the brain to rest directed attention—this improves focus, reduces mental fatigue, and lowers stress

    Study More!

  • Broader Applications & Impacts

    Youth trauma and wellbeing

    A scoping review of 11 NBAT studies showed significantly consistent benefits for emotional regulation, trauma processing, cognitive development, improved social interaction, and environmental identity among tested cases.

    Study More!

  • Broader Applications & Impacts

    Nature exposure prescriptions

    Meta-analyses support brief exposure to nature (e.g. forest bathing, park therapies) as effective for lowering stress, reducing cortisol, and improving mood and immunity—elements often embedded in NBAT programs.

    Study More!

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!